WHERE CORPORATE ADVERTISERS, CREATORS & COMMUNITIES CONNECT.
Work, Work, Work, work work *Rihanna Voice*
THE WORLDS FIRST MOBILE COLORING BOOK.
CHECK OUT OUR WORK FOR POLARIS SLINGSHOT.
POLARIS SLINGSHOT & SET BY SKYE
The mission was to showcase just how creative one can be with a Polaris Slingshot. More than exhilarating 3-wheel motor-bike, the Polaris Slingshot team wanted to show how you can customize a Slingshot to fit your personality and creativity,
We partnered with CRUxNetwork Creator Marina Skye to host L.O.V.E. For Atlanta: A Mobile Coloring Book (the first of its kind). We worked with Skye to wrap a new Polaris Slingshot and transform it into an Atlanta coloring book with illustrations of Atlanta icons that the public could color in, while learning more about the Slingshot.
Through the campaign we learned about Skye's journey in Atlanta, engaged Skye's influential community with at picnic in the heart of Atlanta, and hosted the official reveal of Skye's Slingshot with a 2-day event at Interlock Atlanta in the heart of Midtown.
INFLUENCER MARKETING | PR | EXPERIENTIAL
BAD BOYS FOR LIFE.
CHECK OUT OUR WORK FOR SONY MOTION PICTURES & THE BAD BOYS FFOR LIFE PREMIERE.
BAD BOYS FOR LIFE PREMIERE
Sony Motion Pictures, reached out looking to engage the Atlanta market, in preparation of the release of the highly-anticipated, Bad Boys For Life film.
Our CRUxHaus team produced the official Atlanta screening of the film, at Atlanta's Regal Cinema, Atlantic Station. We connected with Atlanta's DJ Holiday to host, with a curated guest-list of Atlanta celebrities and influencers, such as: Lance Gross, Zaytoven, Cam Kirk, Funny Marco, DJ Osho and more.
As an added bonus for Sony, we developed a partnership with Jack Daniel's, and produced an official after-party, at the The W Hotel Midtown.
The film went on to become the third-highest-grossing January release of all time. It was also the fourth-highest-grossing film of 2020 and the highest-grossing film in the franchise. Many publications noted Atlanta as a key in the success, specifically speaking of our premiere event.
INFLUENCER MARKETING | PR | EXPERIENTIAL
WE MADE INSURANCE COOL.
CHECK OUT OUR WORK FOR CHUBB INSURANCE & THEIR NEW PRODUCT BLINK.
REALLY IN THESE STREETS.
CHECK OUT OUR CRUxSTREET TEAM'S WORK FOR AFROPUNK FESTIVAL.
AFROPUNK:
ATL & NYC
For 3 consecutive years, the AFROPUNK Festival tapped our team to develop a guerrilla marketing and promotions plans for their Festivals in Brooklyn and Atlanta.
We worked with the AFROPUNK marketing department to assess their goals, develop a results-driven marketing strategy, and develop a team of brand ambassadors and volunteer members.
Over an 8-month campaign we monitored brand ambassador and CRUxStreet Team executions, utilized our CRUxNetwork to establish partnerships within targeted communities, and provided weekly assessments with the AFROPUNK team to ensure goal alignment.
We helped AFROPUNK produce a sold-out festival, and reach record ticket sales each year of our participation.
Guerrilla Marketing | CRUxStreet team
HAVE YOUR CREW, CALL OUR CREW.
LET'S WORK!
BLINK BY CHUBB & PAPER FRANK
It began with a request for an artist to design a t-shirt. It grew to a nightclub take-over and collaboration with one of the most exclusive parties in Atlanta.
Did we mention our client was an Insurance company? We were tasked with showcasing just how un-like any other insurance company Blink By Chubb® is.
Through this all, we negotiated a partnership that allowed our CRUxNetwork Creator Paper Frank to get paid for his design, get recognition throughout Blink By Chubb's global network, and receive 100% of all revenue from the sale of the limited edition t-shirts we produced.
The collaboration resulted in over 1,000 items sold and a 150% increase in inquiries of Blink By Chubb services.
Influencer MARKETING | Event Production | Merchandise & Apparel | Media Production | Digital Store Management