We help brands cultivate
Real Brand Love in real communities.
CRUxHaus is a community company at the intersection of the creative economy, advertising, and social impact. We design word-of-mouth rooted Community Development Programs that turn awareness into advocacy and Real Brand Love.
OUR MOTTO
Conversation Creates Community. Community Builds Culture. Culture Grows Brands.
Who We Are.
We help brands grow Real Brand Love, by aligning what is genuinely true about their brand and products, with Passion Points, what people care about and love most. And Passion Ponds, the real physical and digital spaces, where those passions are shared, practiced, and lived together.
We design and implement word-of-mouth rooted Community Development Programs, that move people along the Road to Real Brand Love.
From Discovery, “I’ve never seen this brand before” to Connection, “this brand gets me” and ultimately, Real Brand Love, “I absolutely love this brand. Nothing else will suffice.”
What We Do.
Strategic Planning.
Love Architecture plans that map your Road to Real Brand Love across key communities and Passion Ponds.
Word-of-mouth rooted, always-on programs that embed your brand into everyday life where people live, gather, and make decisions.
Community Development Programs.
Connects brands with Community Stars. Local business owners, organizers, and doers who already hold trust in real communities.
CRUxNetwork.
CRUxLove Social Impact.
Connects brands with Community Stars. Local business owners, organizers, and doers who already hold trust in real communities.
How We Work.
Map the Road.
Identify the Passion Points, Passion Ponds, and checkpoints on the Road to Real Brand Love for your brand.
Design Community Development Programs powered by Community Stars, venues, residential & commercial partners, and Market Managers. So your brand shows up consistently in real life.
Build the System.
Grow the Community.
Our platform that connects brands with Community Stars. Local business owners, creators, entrepreneurs, organizers, and doers who already hold trust in real communities.
Measure the Love.
We use Road to Real Brand Love checkpoints, on-the-ground intelligence, and program data to measure discovery, trial, belonging, and advocacy—then refine the plan so Brand Love compounds over time.
Who We Work With.
CRUxHaus works with consumer brands in passion-driven categories: food and beverage, kitchen and home, health and wellness, sports and fitness, lifestyle apparel, travel and hospitality, entertainment, and purpose-led initiatives.
Our best partners believe real conversations, in-person engagement, and social impact are essentials for long-term Brand Love.
Ready to grow
Real Brand Love in real communities?
Have your crew, hit up our crew at Home@cruxhaus.com and let’s map your Road to Real Brand Love.