Community Development Programs.
The Community Development Program is a comprehensive, two-year marketing solution that connects brands with influential consumer communities.
It is always-on, rooted in word-of-mouth, and designed to grow Real Brand Love through real people, real spaces, and real experiences.
These programs identify, engage, and nurture communities built around shared passions, lifestyles, and values, what CRUxHaus calls Passion Ponds.
The work is to turn awareness into belief, belonging, advocacy, and Real Brand Love by living along the Road To Real Brand Love every day, not just during a campaign window.
Our full-time Community Managers, along with local Community Stars keep the program moving 5–6 days a week in the communities that matter, making sure brands stay present, human, and useful.
Each Community Development Program weaves together:
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Word-of-mouth marketing grounded in 20+ years of learnings
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Creator and Community Star partnerships rooted in real Passion Ponds
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Experiential work like Community Growth Workshops and tentpole experiences
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CRUxLove social impact programming so doing good and doing business stay one plan
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Social, digital, and out-of-home presence that extend what happens on the ground
Community Development Programs are built to deliver:
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Consistent brand presence inside influential communities, not just media placements
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Measurable movement along the Road To Real Brand Love, checkpoint by checkpoint
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First-party data, content, and learnings from real-life behavior and conversation
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A shared growth story where brand outcomes and community outcomes rise together
