OUR STORY BEGAN AS A COMMUNITY, OUT OF WHICH A COMPANY GREW.
We were born out of a desire to help our creative peers and bring their creations to the world. Along the way, we cultivated a community and network of creators around the world.
Our first marketing opportunity came as students on the campus of Morehouse College. We developed a marketing strategy for a classmates clothing brand, and as a way to launch the brand, we produced a concert.
The concert was headlined by newly signed J. Cole, who would be making his first appearance in Atlanta in front of a sold-out crowd.
J.COLE'S FIRST CONCERT IN ATLANTA
As part of our mission to amplify the work of our creative peers, we produced a free Nipsey Hussle concert in New York City as a way to promote the start-up clothing brand Kreemo®.
We worked with the brand to document the experience and capture Nipsey Hussle's "Day In The Life" during his trip to NYC.
NIPSEY HUSSLE LIVE IN NYC
FUTURE'S "PLUTO" OFFICIAL RELEASE
We worked with our CRUxNetwork (Cam Kirk & Suli Chillis) to capture Future's 2012 official release party for his PLUTO album at Atlanta's Legendary Stankonia Studios.
CRUXHAUS AT SXSW
Before we became an actual company and were just a group of friends looking to share their creativity with the world; we partnered with Pabst Blue Ribbon, to host the CRUxHaus: SXSW Edition.
Piling in vans and traveling from Atlanta, a group of our CRUxNetwork brought the CRUxHaus to Austin, Texas, renting a loft on the infamous 6th Street during the SXSW Music Festival.
We ended our stay by hosting the #NewAtlanta Showcase, with performances from artists within our Atlanta CRUxNetwork, which included B.O.B., Trinidad James, Rich Homie Quan, Two-9 and more!
SPREE WILSON'S "RIGHT ONE, WRONG TIME"
We worked with singer/songwriter Spree Wilson to host and produce his music video for his single "Right One, Wrong Time" at the original CRUxHaus. Filled with brand placements and appearances from Atlanta's creative influencers, this video is a testament to the Atlanta creator's life at the time.
Understanding that the creative industries are what most influence our peers, we decided to host a concert, but we made the concert free for those who donated $5 or canned goods.
The concert was headlined by TDE artist School Boy Q, and while he was here, we took him around the city, stopping at Lenox Mall to pick-up some clothes, the radio station for an interview with DJ Drama, and a meet-and-greet at Atlanta's City Of Ink Tattoo Shop.
That night, School Boy Q took the stage for an amazing performance. When it was all said-and-done, we were able to collect over 500 cans and $5,000. All donated to Atlanta non-profit Hosea Feed The Homeless & Hungry.
SCHOOL BOY Q CHARITY CONCERT
UNITE CREATORS SERIES NO. 1
CRUxHaus worked alongside our non-profit Unite Initiative Corp. to bring together three creators, for one night of creativity. Part of a 3-part Unite Creator Series, each event consisted of a different trio of creators working together in advance, to produce a special showcase of their collective and distinct talents.
This event featured Paper Frank (Visual Artist), Fred Foster (Fashion Designer), and Rome Fortune (Music Recording Artist). As part of the Unite Initiative's mission to creatively influence our peers to cultivate positive change, we made the event free with a donation of canned-goods.
CRUxHaus worked alongside our non-profit Unite Initiative Corp. to bring together three creators, for one night of creativity. The second installment of a 3-part Unite Creator Series, each event consisted of a different trio of creators working together in advance, to produce a special showcase of their collective and distinct talents.
This event featured Angie Luvara (Photographer), Destiny of Greedy Vintage (Fashion Brand), and Marian Mereba (Music Recording Artist). As part of the Unite Initiative's mission to creatively influence our peers to cultivate positive change, we made the event free with a donation of canned-goods.
UNITE CREATORS SERIES NO. 2
A3C FESTIVAL 2012
Our recap from the 2012 A3C Hip Hop Festival in Atlanta, Georgia where we hosted a stage headlined by Ab-Soul. We had the opportunity to connect Ab-Soul with tattoo artist Paper Frank for an exclusive tattoo session where Ab-Soul got his official T.D.E. tattoo.
The original CRUxHaus was located on the south side of Atlanta, GA, and was a hub for the cities rising creative community. Known for our impromptu house parties, our friends Trinidad James and Forte Bowie stopped by the house after a video shoot to join the party.
This video is a recap of that night.
TRINIDAD JAMES "SOUTHSIDE" VIDEO (UNOFFICIAL)
You Really just had to be there. real crew $#!+.
"THE WARM UP" FREESTYLE
For our first concert ever, we brought newly signed J.Cole to Atlanta for his first concert in the city, where he would drop this classic freestyle.