ABOUT US.
We’re a full-service advertising agency that specializes in producing wholistic multi-channel campaigns rooted in word-of-mouth-marketing, designed to develop authentic relationships between Corporate Advertisers, Millennial & Gen-Z consumers, and the local communities they are a part of.
Our creator-centric approach aligns Millennial & Gen-Z creators with corporate advertisers in authentic ways, while providing partnership management services that allow creators to cultivate long-term brand partnerships .
We are a resource for the creators of the Rising Generations, and the companies that seek to engage them and their communities.
THE HOME OF COMMUNITY, CREATORS & CULTURE.
We are a resource for the creators of the Rising Generations, and the companies that seek to engage them and their communities.
ADVERTISING AGENCY
DATA, ANALYTICS & INSIGHTS
CREATOR NETWORK
The CRUxNetwork, is our network of Millennial & Gen-Z creator consultants, all within various creative disciplines. These consultants, are not only skilled in their profession, but are actively apart of their local and national creative cultures.
Our proprietary CRUxCulture Lab® is the center of our consumer research, analytics & insights services. We utilize our understanding of Millennial & Gen-Z lifestyles and creative sub-cultures to design data collection processes and analytic infrastructures that provide our clients with the most actionable insights.
A COMMUNITY COMPANY.
Our story began not as a company, but as a community, out of which a company grew.
We were born out of a desire to help our creative peers and bring their creations to the world. Along the way, we cultivated a community and network of creators around the world.
As a way to better help our friends and community of creators, we developed events, programs and campaigns that shared their work with the world. Recognizing the power of our network and their communities, we began to integrate corporate brands and their agency partners into our local cultures and the community of creators that influenced them.
We had an actual home in South West Atlanta that became a hub for the cities rising creative community... and thus, the CRUxHaus was born - rooted in authenticity.
CRUXHAUS ARCHIVES.
SULIMAN CHILLIS
- TEAM MEMBER SPOTLIGHT -
Founder | Partnerships Director
In his role as Founder & Partnerships Director for CRUxHaus, Suliman Chillis plays a pivotal role in developing and nurturing strategic relationships that are crucial to the organization's growth and success. His responsibilities encompass identifying and cultivating partnerships across a diverse spectrum, including artists, creative groups, corporate entities, and community organizations.
Suliman's expertise lies in negotiating and securing partnerships that align with CRUxHaus's mission of uplifting creative talents in art, music, and fashion, and integrating these fields with societal impact and corporate advertising. He possesses a keen understanding of both the needs and goals of CRUxHaus and its potential partners, thereby creating synergistic relationships that benefit all parties involved.
CRUX
Our name and who we are. Pronounced "crew." Like squad, gang, unit. Also the "CRUx" or center of something. We operate at both, the center of the Rising Generations' culture - And where the Rising Generations', corporate brands and communities intersect.
RISING GENERATIONS
Our term to describe the combination of the Millennial (1981 - 1996) and Gen-Z (1995 - 2003) generations.
Our peers.
CRUXCULTURE LAB
The CRUxCulture Lab is where we help our clients and partners create a comprehensive approach to understanding and influencing specific Millennial & Gen-Z cultures.
CRUXNETWORK
The CRUxNetwork, is our network of creators, entrepreneurs, executives, and influencers, within the Rising Generations. Our crew.
The Unite Initiative Corp., is our 501(c)3 non-profit organization, that utilizes the Rising Generations creative sub-cultures, to influence our peers, and cultivate sustainable funding in communities around the world.
UNITE INITIATIVE CORPORATION
WE'RE SOMETHING YOU'VE NEVER EXPERIENCED BEFORE.
SO, THERE ARE BOUND TO BE SOME WORDS YOU MAY HAVE NEVER SEEN BEFORE.
Before You Go Any Further. A Quick Note.