Community In Real Life.
How brands grow Real Brand Love when they commit to community, conversation, and consistent presence.
These case studies show what happens when brands stop chasing impressions and start investing in people, Passion Ponds, and the Road To Real Brand Love.
Each case walks through one simple path.
A real community. A specific challenge.
The programs we built. The growth for the brand and the growth for the people who live there.
The Brand & Brief
Who called CRUxHaus and what they needed to solve in a specific moment or market.
The Community Focus
The Passion Points and Passion Ponds we targeted, plus the Community Stars we worked with.
The CRUxHaus Approach
The mix of Community Development Programs, word-of-mouth strategy, partnerships, experiences, and social impact that answered the brief.
What We Did
The actual executions: campaigns, workshops, premieres, tailgates, day-long experiences, and ongoing in-market work.
Results & Signals On The Road
Brand KPIs, community impact, and how people moved along the Road To Real Brand Love.
Phew’s Pies: Creator Growth Program.
Brand & Brief
Phew’s Pies came to CRUxHaus as a buzzed-about pop-up getting citywide word-of-mouth.
The ask was to tighten the story, build consistency, and support the move into a permanent home at the Municipal Market.
Community Focus
Passion Points: food, neighborhood pride, entrepreneurship
Passion Ponds: Westside Atlanta food lovers, local markets, pop-up culture, digital food communities around Phew Foster.
Unite Initiative: Stay Home Pledge.
Brand & Brief
Unite Initiative Corp and partners needed a way to encourage young adults in Atlanta to stay home during the height of the COVID-19 pandemic, without shaming or preaching.
Community Focus
Passion Points: nightlife, creativity, social connection
Passion Ponds: Atlanta creatives, partygoers, and tastemakers across AEBL, GA Followers, Butter ATL, Milk & Cookies Festival, Rolling Out, and the CRUxNetwork.
Paper Frank x
Blink by Chubb.
Brand & Brief
Blink by Chubb requested a t-shirt design that would feel different from typical insurance creative. The real opportunity was to build a creator-led campaign that showed how Blink aligns with the creative communities it wants to serve.
Community Focus
Passion Points: art, nightlife, storytelling
Passion Ponds: creative entrepreneurs who treat their art and businesses like assets, young professionals and collectors who care about protecting what they’re building, and nightlife tastemakers who influence how their peers think about risk, security, and feeling covered in real life.
ButcherBox x Home Team® Tailgates.
Brand & Brief
ButcherBox partnered with CRUxHaus and Home Team® to turn pre-game parking lots into live-fire classrooms and tasting grounds.
The ask was simple. Make ButcherBox the trusted meat at tailgate time, where sports, food, and friends already come together.
Community Focus
Passion Points: sports, grilling, cooking, family and friends gathering before the game.
Passion Ponds: suburban and city households that plan weekly meals, backyard and driveway tailgates, and ButcherBox-powered pre-game gatherings where premium meat and the grill sit at the center of how people come together.
Polaris Slingshot x
Set By Skye.
Brand & Brief
Polaris Slingshot partnered with CRUxHaus and Atlanta designer Set By Skye to bring the Blank Canvas campaign to life in Atlanta.
The goal was to spotlight the Slingshot as a creative expression platform and connect the brand with Atlanta’s creative community in a way people could see in real life.
Community Focus
Passion Points: included creativity and artistic expression, weekend flexing and going out, and custom car and motorsport pride.
Passion Ponds: were the real communities where that Slingshot energy already lives in people, like owners and fans of three-wheelers and custom cars, nightlife and day-party crews that care about how they pull up, and Atlanta creatives who use vehicles as part of their visual story on social.
